Wim Hof is an extreme athlete and by any means considered a living, breathing ‘Iceman’ getting his nickname by breaking a number of records related to cold exposure. Using “cold, hard nature” as his teacher, his extensive training has enabled him to learn to control his breathing, heart rate, and blood circulation and to withstand extreme temperatures. Wim Hof has not only helped advance scientific understanding, but also accomplished extraordinary feats of human endurance, including 21 Guinness World Records.

This book explores Wim Hof's personal life and how he became the ‘Iceman’ detailing his life’s dedication to his techniques and outlooks on life. The concept offers the reader a book that pushes the boundaries of publication with interactive and playful elements creating an exciting visual printed piece. Inspired by the extreme temperatures Hof endures, the main visual element incorporates the use of heat sensitive mediums (Thermochromic paper, ink and paint). Allowing the viewer to interact with the book, for example when the book is placed in a cold environment the pages will change colour to a solid, when touched by a heated source e.g. your fingers, the pages react to the heat and change transparency​​​​​​​.

This idea incorporates a literal sense of Wim Hof's super human powers. His fame has risen through his ability to react to freezing temperatures which is why this idea literally visualises that reaction. The visual style incorporates a modern feel with Swiss style design elements and Dutch design visual cues. Incorporating this style within the book  keeps a consistent style as well as it being about Wim Hof's life. Having that visual cue with the Swiss style, modular grids and sans serif typefaces plays a big part in the publication.